Ooh, I love this question. A brand’s voice is more than how they sound — it plays a key role in shaping their overall identity. How do they tell a story about themselves, their products and their services?

A recognizable brand voice can make a lasting impact. Maybe they’re laid-back and direct? Playful and in-the-know? No-nonsense yet witty?

As a copywriter, it’s my job to help a brand’s identity and story shine through the words within an email, in an Instagram caption or on a hang tag. Let’s get writing.