NYC-based copywriter shaping brand stories with style.
BRANDS & AGENCIES I’VE PARTNED WITH
Macy's
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Madewell
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ALC
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Buck Mason
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Aritzia
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arte* salads
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Fuzz Wax Bar
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Cartel Inc.
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Westview Ventures
Macy's • Madewell • ALC • Buck Mason • Aritzia • arte* salads • Fuzz Wax Bar • Cartel Inc. • Westview Ventures
Why is brand voice so important?
Ooh, I love this question. A brand’s voice is more than how they sound — it plays a key role in shaping their overall identity. How do they tell a story about themselves, their products, and their services?
A recognizable brand voice can make a lasting impact. Maybe they’re laid-back and direct? Playful and in-the-know? No-nonsense yet witty?
As a copywriter, it’s my job to help a brand’s identity and story shine through the words within an email, in an Instagram caption, or on a hang tag. Let’s get writing.